We will crush many myths. Not only the one about the horned helmets…
Passport, Monarch Airlines’ inflight magazine, was given a new look recently. And the publisher asked me if I’d put together the new-look news section.
It was good to forage around the Monarch route network, looking for fun, topical and relevant stories, working out what would suit the client AND make a good read. It was a bit finger-in-the-air for the first issue, but having been asked to do the same for the following one, I was able to be a bit more creative and devise some regular formats, which I’ll hopefully get the chance to develop over time.
And who doesn’t love a story about Vikings?
We’d so nearly booked to come in early June. I’d thought: that’ll be nice, surely? Start of summer, decent weather before the crowds descend, no? Well, not quite. As we sat sipping grappa on a high, sunny terrace, with a view of the spiky Dolomites spearing a cloudless blue sky, I was glad we’d waited until the start of July. By now, unlike in early June, the salubrious mountain huts and handy cablecars were all open for business; the high passes were mostly free of snow; the activities were all available; the wildflowers were rampant. Yet it still wasn’t busy. We raised our little glasses again. Saluti! A local toast to perfect timing.
Travel? It’s all in the timing. That’s the theory behind Where To Go When, the book I’ve just written (with Paul Bloomfield) for Lonely Planet.
Broken down into 12 chapters – one for each month – there are ideas for all types and all budgets, suggesting the best places for sun, snow, festivals, wildlife spectacles, off-season bargains, in-season delicacies and all sorts of other things that may entice you to visit a certain place at a certain time. Lots of fun to write – though the flow charts were quite the challenge…
Stay sunny, stay smiling and, as always, live life to the full!
There are worse things to work on than a Caribbean inflight magazine. Each issue, you get to flick through pics of glorious beaches, commission stories about colourful carnivals and drool over tropical recipes. I particularly love the cover we came up with for the July/August issue, which screams ‘fun in the sun’!
From wine-tasting to wildlife, hiking to history, sightseeing to surfing, this is the Australian destination that truly has it all…
It’s not easy to pack the whole of New South Wales into an A5 mini-guide. But that was the latest challenge set by Wanderlust, Singapore Airlines and the NSW tourist board: to project manage the production of a useful trip-planner for the state in the dinky, pocket-size format. Small maybe, but there’s loads packed in, with the added complication of image ‘watermarking’, so readers can use their mobiles to scan through to extra content. That’s a whole lot of Oz in a few tiny pages!
THANK YOU ALL SO MUCH! The commemorative booklet has arrived, on time, and it looks great. You did an amazing job and I don’t know what I would have done had I not come to you for help. Such a professional job as only the Wanderlust crew can do.
Kate Kenward, Executive Director, AITO
Lovely to get such positive feedback, after completing a tricksy job with an extremely short deadline. AITO, the Association of Independent Tour Operators, was celebrating its 40th anniversary and wanted a commemorative booklet produced for its gala dinner – in the space of a week. I worked with the in-house team at Wanderlust, and magician/designer Lisa Duke, and we managed to turn AITO’s copy into something bright and engaging – in time for the grand occasion.
Welcome to South Australia – The best of Australia in one place? Well, yes…
Welcome to Northern Territory – It’ll get your heart thumping a little faster…
Recto verso? Don’t mind if I do… This project for Wanderlust was to edit The Explorers Guide to South Australia and Northern Territory, half of the supplement focused on one region, the other half focused on the other. Only, they were BOTH on the front cover, given the recto verso format of the guide – the pages flipped after the mid-point, so there was no back. Confused? It worked perfectly, and meant we could do justice to both brilliant bits of Australia.
It seems 2016 is off to a flying start – already there are many exciting things happening at LIAT and in the Caribbean as a whole…
…Not to mention exciting things happening at LIAT’s magazine!
Having been co-editor of ZiNG, the inflight magazine of Caribbean airline LIAT, for a year or so now, it was great fun to redesign the up-front newsy ‘LIME’ section for the latest issue. A few tweaks here and there, some new regular slots and a lovely fresh look (courtesy of ace designer Lisa Duke), and the magazine now starts with more of a bang – even given our limited budget.