King of news

We will crush many myths. Not only the one about the horned helmets…

MonarchNewsPassport, Monarch Airlines’ inflight magazine, was given a new look recently. And the publisher asked me if I’d put together the new-look news section.

It was good to forage around the Monarch route network, looking for fun, topical and relevant stories, working out what would suit the client AND make a good read. It was a bit finger-in-the-air for the first issue, but having been asked to do the same for the following one, I was able to be a bit more creative and devise some regular formats, which I’ll hopefully get the chance to develop over time.

And who doesn’t love a story about Vikings?

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